March 2025

Building in public is nerve-racking

There's something terrifying about showing your work before it's "ready." As a product manager, I've spent years perfecting presentations, polishing demos, reading and re-reading PRDs until that moment when everything feels complete.

But the moment I started working on Sellr, I realized that I didn't have stakeholders to pitch, execs to impress, or a reputation to protect. I was just a solo builder making something for someone out there. And the best way to find that someone is to just put it out there. Every day I don't ship is a day I'm not learning from real users. Every feature I polish in isolation is a feature that might miss the mark entirely.

The ADHD brain in me loves the dopamine hit of completing something perfectly. But the PM in me knows that user feedback trumps internal perfection every single time. So here I am, building in public, embracing the messy middle, and learning to love the process over the outcome.

If you're building something and it kinda works, don't wait for it to be "ready". Just ship it today. Your future self will thank you for the early feedback, even if your current self cringes at the rough edges.